There are some staggering changes we have been a witness to over the past year. Who would have thought that our lives would be almost crippled the way they are right now? Besides, let’s be honest; we are starting to get conditioned to what has been offered to us. Work from home, OTT consumption and a new way of life have all become a routine today.

The digital era has transformed the way we do our business today. Gone are the times when a brand’s promotion was limited to newspapers, electronic media campaigns or just door-to-door marketing. Today, broadcasting the presence on the digital landscape is the most economical, quantitative and effective thing to do. These days businesses are wanted to continuously adapt to develop their digital marketing strategies that are in line with their long-term business strategies. Digital Marketing, particularly Social Media Campaigns and Search Engine Optimization (SEO), has become synonymous with lead generation and branding. These are two elements that should always be at the forefront of any digital marketing plan.

It may seem like many other important things might well be having an immediate impact on your business, but the significance of Search Engine Optimization commonly known as SEO, cannot be overlooked. SEO is truly a powerful market tool in today’s scenario where businesses are on the edge and looking to have a bigger slice of the pie just to bloat their bottom line. The aim of search engine optimization is to have an online presence like website pages, blog posts, and other online properties to rank high in the natural or mostly referred to as organic results through pre-defined keywords or search inserts.